Company overview: Production music for media companies
Audio Network is a global music company that collaborates with artists and composers to create high-quality production music for media use, including television, film, and digital platforms. With a catalogue of over 200,000 tracks, Audio Network provides tailored music solutions making it a trusted partner for leading media companies worldwide.
My role: Redesign, improve and develop
At Audio Network, I led design initiatives to boost user engagement and improve checkout conversion rates. My responsibilities included redesigning critical pages in the checkout flow and developing the UI for track and album pages. Additionally, I collaborated closely with stakeholders to transition the frontend technology stack to a modern solution. My role required a blend of planning, design, and frontend development, ensuring a seamless user experience.
Projects
- Track page
- Album page
- Checkout flow redesign
- Responsive music player
- Frontend development
Project: Album and track page redesign
Track page
The existing track page did not align with the new design language developed before I joined Audio Network. My task was to create a clean, modern layout that would present all essential information clearly and encourage user interaction with the track.
I focused on improving the visual hierarchy to emphasise key details and positioned the track waveform as the central element of the page. This helped users understand the rhythm and progression of music before listening to it.
Album page
Similarly, the album page required a complete overhaul to align with the updated design language. I aimed to create a cohesive and visually appealing layout that effectively showcased album artwork, track lists, and additional album details.
This redesign aimed to enhance the user experience by making it easier for users to explore and interact with album content, ultimately driving higher engagement and sales.
Project: Checkout flow redesign
The existing checkout process at Audio Network was convoluted, causing user drop-offs and reduced conversion rates. We analysed the entire journey, pinpointing areas of friction and opportunities for enhancement. I aimed to simplify every page in the journey, emphasising the most critical user actions while reducing visual clutter and annoyances.
Working closely with the development team, I ensured the final design was elegant and responsive, aiming to reduce friction and elevate the user experience.
Impact
- Boosted online music licensing by 6.4% through a comprehensive redesign of the checkout flow pages.
- Increased music playbacks by 5.4% by redesigning the music playback page.
- Responsive music player, increased mobile user engagement by 17.1%
- Achieved a 12.9% increase in overall music purchasing transactions by overhauling both the checkout flow and playback pages.
Reflection: Intuitive design drives business growth
Reflecting on my time at Audio Network, I learned the significant impact of user-centered design and iterative processes. Leading the redesign projects enhanced my skills in balancing aesthetics with functionality and emphasised the importance of team collaboration. These experiences have deepened my commitment to creating intuitive designs that drive user satisfaction and business growth.